The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: - Tthe development of acquaintance as an opportunity for service.
- High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society.
- The application of the ideal of service in each Rotarian's personal, business, and community life.
- The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
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